Coffee used to be something that people would just order because they knew it tasted good but more importantly, it woke us up. Nowadays, that is not quite the case. The amount of coffee we drink has changed as well as how we drink it.
The amount of Americans who drink a cup of coffee everyday has dropped down to 61 percent this year, a two percent drop from last year. However, those who drink java have become more prone to ordering drinks that are more espresso-based, like lattes or cappuccinos; these coffee drinkers have increased by 18 percent, a 5 percent increase from last year.
Gourmet coffee has taken a big increase in popularity, increased 31 percent since last year to a total of 34 percent of coffee drinkers opting for gourmet coffee everyday. Gourmet coffee is anything that is espresso-based as well as coffee made by beans that have been deemed gourmet.
Single cup coffee has also taken a sharp leap in popularity. With sales increasing 3x over the past few years. According to studies, 29 percent of American coffee drinkers claimed they brew their coffee from k cups, up 20 percent from last year. More and more Americans are buying single serve coffee brewing systems and finding their coffee online from online coffee retailers.
Nearly 15 percent of American coffee drinkers reported that they have at least one single cup coffee brewer in their home or office. Those who use drip brewers have fallen to 53 percent since last year, that's more than cut in half than last year's numbers.