We all know about artisanal cheese and beers but there is a new brew on the menu, artisanal coffee; this is a new gourmet coffee that requires the best beans, precise measurements of coffee and water, and poured in a pre-warmed cup. Of course, this is according to the brew geniuses over at Stumptown Coffee.
Stumptown is an industry leader in the ever-growing movement of brew masters looking to leave their footprint on the way that coffee is consumed. Some say this latest way is the third wave of coffee. The first wave was back in the 1960s when coffee was mass marketed by Folgers and other companies and the second wave was in the 1990s when Starbucks & other chains made specialty drinks to order.
This "third wave" is bringing a certain sophistication and intricacy to the coffee world, leaving artisanal brands to lead the way for the coffee consuming world. Of course, they still have their work cut out to get serious slices of the pie from Starbucks and Dunkin Donuts.
It makes sense the new trend would be headed in US cities like New York, San Francisco, and Chicago. After all, us Americans consume around 400 million cups of the stuff everyday; that number boosted when single cup coffee hit store shelves.
Don't think it'll last? Well, coffee experts believe that artisanal coffee is the future of coffee consumption. People are ready and willing to pay a little extra for an experience.
Do you want a coffee experience that delivers to you? Then shop Coffeevines! We carry major brands like Starbucks and deliver right to your door.
No comments:
Post a Comment