One company, Mothers Parkers Tea and Coffee, based in Canada, is trying to address the problem by adopting a clear, recyclable k cup that they hope will gain popularity.
Another thing that has been going on to help improve the eco-friendliness of k cups is the reusable coffee k cup, like the one available from Keurig; Keurig also has a program where you can send your used cups to a facility and they will break them down. Keurig has made a promise that all single cup coffee will be recyclable by the year 2020.
The concept of making single serve coffee and tea something impressive to everyone is a goal for all companies involved in the industry; single cup coffee has had immense success since its introduction to the world a number of years ago; in the US, the growth rate of the industry has been 33.6% annually. Since 2008, the sales growth rate has been 78.6%.